ZOA Energy

zoa Energy

A better-for-you brand in a bad-for-you category

think.

Landscape Assessment
Consumer Testing
New Product Ideation
Naming
Brand Strategy
Brand Identity

make.

Logo
2D & 3D Visualization
Package Design
Photography
Environmental Graphic Design

move.

2D Animation
3D Animation
Tradeshow Design
Social Content
E-Commerce

their challenge

Dwayne Johnson and the team behind ZOA approached the Studio when all they had was an idea - can we create a better energy drink? Not just better tasting, but better for you?

This was a brand that needed to go beyond the full package - name, logo, landscape assessment, brand positioning, brand identity, package design, retail display, product visualization, motion, tradeshow design, and a go-to-market strategy that would ensure serious success.

our solution

We delivered the full brandbuilding package and so much more, first working with the ZOA team to define the mission and values that reflected the product they were trying to create, and then iterating on names that spoke to both the Rock’s unique heritage and the aspirational, healthier energy drink they wanted to carve out a slice of the market with. We designed the ZOA Energy can and packaging, create e-content that could be used across social and e-commerce, and have created countless retail displays and marketing assets over ZOA’s lifespan.

To this day, we remain a stalwart design partner for ZOA, acting as an extension of their design team as they continue to innovate on their brand and product. We’ve been at their side through new product launches - new flavors, ZOA+ and ZOA+ Powders. ZOA moves fast, and we move even faster, delivering high-quality assets in record time to ensure they continue to meet - and exceed - their business goals.

Close-up beauty shot of ZOA cans in different flavors.

An image of a laptop with a 12 count variety pack of ZOA Energy.

GIF of ZOA can beauty shots in different flavors.

A 15 count Costco variety pack of ZOA Energy on a pink background.

A picture of the XFL ZOA Zone with Dany Garcia.

Packaging

A spread showing the flat artwork of a Costco ZOA 15 count variety pack next to a render on a teal background.

A close up of the side and top of the ZOA Influencer Gift Box on a red background

A render of the ZOA Influencer Gift Box on an orange background.

pos materials

A render of ZOA Energy in an Apex Rack on a convenience store cooler.

A render of a pallet of ZOA Energy on a grocery store sales floor

A render of two ZOA Energy case stackers on a grocery store sales floor

out of home

A vertical digital billboard in a subway station featuring ZOA Energy

A horizontal digital billboard on a white brick wall featuring ZOA Energy

A render of the ZOA Energy tradeshow booth from the 2023 NACS Convention

A render of an in-store display for the ZOA Energy summer campaign, with a case stacker and a standee of Dwayne "The Rock" Johnson.

A render of an in-store display for the ZOA Energy summer campaign

A render of an in-store display for the ZOA Energy XFL campaign

"The Mertz team has a deep knowledge of the ZOA brand and its history. They understand ZOA... They also have a wide range of capabilities that satisfy many of our needs in a very cost-efficient and timely manner. Whether the task is to develop a new label as a line extension or a new adjacent format; POS concepts or digital / eComm assets; videos for trade shows or renders to visualize in-store concepts, Mertz has been able to always quickly deliver what we ask for, on time or ahead of time, at a fair price. "

Carmen Bracho

VP Innovation and Trade Marketing

Let's Talk!

We’d love to meet, listen, and discuss what you need.
Chances are, we can help.