ZOA Energy

Dwayne Johnson and the team behind ZOA approached the Studio when all they had was an idea - can we create a better energy drink? Not just better tasting, but better for you?

This was a brand that needed to go beyond the full package - name, logo, landscape assessment, brand positioning, brand identity, package design, retail display, product visualization, motion, tradeshow design, and a go-to-market strategy that would ensure serious success.

We delivered the full brandbuilding package and so much more, first working with the ZOA team to define the mission and values that reflected the product they were trying to create, and then iterating on names that spoke to both the Rock’s unique heritage and the aspirational, healthier energy drink they wanted to carve out a slice of the market with. We designed the ZOA Energy can and packaging, create e-content that could be used across social and e-commerce, and have created countless retail displays and marketing assets over ZOA’s lifespan.

To this day, we remain a stalwart design partner for ZOA, acting as an extension of their design team as they continue to innovate on their brand and product. We’ve been at their side through new product launches - new flavors, ZOA+ and ZOA+ Powders. ZOA moves fast, and we move even faster, delivering high-quality assets in record time to ensure they continue to meet - and exceed - their business goals.