PLEZi

With the mission to raise a healthier generation, PLEZi Nutrition approached and leaned on us to help set them up for success by rewriting the narrative of what it means to be a fresh, healthy alternative in the sugary, oversaturated market of kid-targeted beverages.

PLEZi, a health-first brand of juice originally targeted towards kids ages 6+, came to the Studio with a few distinct challenges: How can we ensure our brand appeals to a broader audience, reinvent what it means to be healthy for Gen Alpha and beyond, and establish a product line that ultimately surpasses our sugary competitors in popularity?

We first worked with PLEZi to subtly refresh the existing brand -- giving the label an upgraded makeover and encouraging the transition of the inaugural line of juice bottles to a more sustainable (and more nostalgic) Tetra Pak™ form.

After establishing the new visual direction, the next step was to create a new product that embodies PLEZi's health-first incentive that also caters to a larger audience of tweens, teens, and young adults. Thus, PLEZi FiZZ was born. FiZZ was designed with a bold, colorful look, coming in three widely appealing flavors that focus on health-first messaging with an added "cool factor" bonus. The expansion of PLEZi's brand and product line, along with fresh artwork and innovative marketing strategies, will help position FiZZ as a strong competitive alternative to the sugary juices, sodas and energy drinks that currently dominate today's market.