PGE

Preferred Global Equipment is a woman-owned manufacturing company and neighbor of the Studio, with a unique approach and product. Creating custom engineering solutions, they help their clients save an incredible amount of money. But their brand was no longer telling the full truth of their story or their capabilities.

They knew they needed a more polished strategy and identity to grow their presence and expand their reach in the market. PGE approached the studio to help evolve their brand and create a versatile selection of logo marks to match, with one rare request: because the most common place for their logo to be seen is on the shirt of technicians visiting the manufacturing floor, it needed to look damn good when embroidered.

We kicked off the project with a series of design thinking workshops, collaborating with PGE leadership and employees to help define the mission and values that are inherent to the company. In this process, a few key themes became clear: this was a team that valued hard work, had a real passion for finding innovative solutions to complex engineering problems, and that possessed an unique esprit de corps - a connection to their clients and to each other.

Armed with a fresh understanding of the company’s story and goals, and fueled by a new mission, vision, and set of values, the studio was able to create a crisp color palette and to pinpoint one symbol that resonated with the spirit of the company - an infinite knot. Contained in a globe, it represented more than the complexity of the issues they help to unravel for their clients, but also the unity and connection they share with their clients and the aspirations of the company itself.