Nexafed

Most people have taken pseudoephedrine at least once before to combat a cold, but there’s one glaring problem with the drug - it’s easily converted to meth.

Nexafed was specifically designed to combat this, with a unique formulation that makes it virtually useless for the illicit manufacture of methamphetamine, while remaining equally as effective at combating cold symptoms. They needed a method of action video to share this ethical benefit in way that would break through the discomfort of such heavy subject matter and also be approachable to consumers.

Leveraging the client’s script, we began the 2D animation process with storyboards and styleframes. Unlike some of your usual method-of-action videos, we took a stylized approach and a playful, yet matter-of-fact tone to the molecular close-ups and detailed dives into nasal passages.

We fleshed out this infographic world with fun, occasionally funny characters that would pull consumers into the story and mission while staying consistent with the Nexafed brand look and feel. The final animated video ultimately succeeds in compelling pharmacy owners and consumers alike to “Join the Fight”.