Leveraging the client’s script, we began the 2D animation process with storyboards and styleframes. Unlike some of your usual method-of-action videos, we took a stylized approach and a playful, yet matter-of-fact tone to the molecular close-ups and detailed dives into nasal passages.
We fleshed out this infographic world with fun, occasionally funny characters that would pull consumers into the story and mission while staying consistent with the Nexafed brand look and feel. The final animated video ultimately succeeds in compelling pharmacy owners and consumers alike to “Join the Fight”.