Dapple Baby

Dapple Baby had a Clean Label Project™ Award-winning plant-based product line with a dedicated customer base, formulated to be as safe as possible for baby and home, without sacrificing powerful cleaning performance.

The brand needed a refresh to reach new customers, but they also needed a way to ensure their longtime customers could still find their product on shelf - and continue to trust it’s purity.

The Studio stepped in as their design partner through the rebrand. Starting with consumer research, we did a landscape assessment, auditing competitors and creating numerous assets for testing. We used this info to inform our approach to the package design, creating a system that was optimized for the entire product line, and easily adapted to any future expansions.

Then, to help ready Dapple Baby for the relaunch, we prepared a sophisticated slate of e-content and marketing materials - stunning product visuals, e-commerce assets, in-asile marketing, product display and social content just to start. We created videos to help direct customers in-store, showing them the exact aisle and shelf where they could expect to find Dapple Baby.