Insight
MDS Trends ’25: Typography in Graphic Design
Pushing beyond the boundaries of sans serif, companies are finding new and creative ways to add personality to their brandmark. As we venture further into 2025, we have accumulated our findings and personal predictions for typography in Graphic Design that will set the precedent for trends throughout the rest of the year. CHUNKY & HANDCRAFTED…
Read MoreMillion-Dollar Brands vs. Billion-Dollar Brands: What’s the Real Difference?
Million-Dollar Brands vs. Billion-Dollar Brands: What’s the Difference? Alright, let’s clear something up: What’s the difference between a million-dollar brand and a billion-dollar brand? Because trust me, there’s a BIG difference. You see the glitz and the glam of those powerhouse companies like Procter & Gamble, and you might think, “Hey, that’s what it means…
Read MoreName Game: How to Pick the Perfect Brand Name
How to Name Your Business Like a Pro So, you’re ready to name your product or business, huh? Let’s break it down because this is not just about picking something that “sounds cool.” It’s about being strategic. The right name can make or break your brand, and we’re here to make sure it does the…
Read MoreMDS Trends ’25: Color in Graphic Design
When it comes to color in design, a bright accent or two is to be expected. But what happens when that train reaches capacity and brands begin looking for ways to push their palettes even further? As we venture further into 2025, we have accumulated our findings and personal predictions for color in Graphic Design…
Read MoreThe Power of Color: How to Use Color Psychology to Build a Standout Brand
The Power of Color: How to Use Color Psychology to Elevate Your Brand 🎨 Let’s talk color! 🎉 Sure, it might seem like just another visual element, but color goes way deeper than that. It’s not just about looking good (though, we all know that helps). For million-dollar brands, every color choice is intentional and…
Read MoreBrand Guidelines: Seriously, you need them
Brand Guidelines: The Rules Every Business Needs to Play By 🎯 Let’s talk brand guidelines—those all-important rules that define who you are and how your brand shows up, no matter where it goes. Think of your brand like a person: consistent in the way they talk, dress, and act. Well, that consistency doesn’t just happen—it’s…
Read MoreMDS Trends ’25: Graphic Design’s Big Ideas
In a twisted game of tug-of-war, 2025 explores the unknown territory between the rapid advancements of AI and the warmth of nostalgia and human touch, funneling into a great divide for the world of design. As we venture further into 2025, we have accumulated our findings and personal predictions for Graphic Design that will set…
Read MoreThe Brand Audit Handbook: Our Step-by-Step Guide
How to Perform a Brand Audit: A Step-by-Step Guide to help get you started 🔍 Every brand, no matter how established, needs a refresh every now and then. A Brand Audit helps you take a deep dive into your brand, uncovering the elements that are working, those that need a revamp, and the opportunities you…
Read MoreArchetypes in Branding
Have you ever wondered why certain brands just seem to “get” you? Carl Jung might have the answer. He introduced the fascinating concept of archetypes, which has revolutionized branding and marketing. Jung identified 12 primary archetypes, each representing universal patterns of behavior and personality traits. These archetypes help brands connect with their audience on a…
Read More5 Golden Design Lessons from Paris 2024
Paris 2024 has us in it’s grip. We’ve been glued to our timelines as we watch the top athletes in the world go head to head at this Summer’s Olympic Games – sometimes it’s on the playing field, sometimes it’s with a well-worded Instagram caption. In spite of the drama, I’ve found inspiration in nearly…
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