Brand
Building Story in Motion
A Case Study on Great Storytelling Over the past year, Mertz Design had the opportunity to work with the Ohio Society for Human Resource Management (SHRM) State Council to create a series of five unique, character-focused animations that were to be used at their in September 2025 event. Together, we are going to walk through…
Read MoreLaunchPad Summer Cohort
Some internships make copies. Ours make brands. LaunchPad puts student designers in the driver’s seat, working with real clients on real projects — and the results speak for themselves. At Mertz Design Studio, we believe the best way to learn design isn’t in a classroom — it’s by doing the real thing. That’s why we…
Read MorePackage Design: Steps to Make It Stand Out on the Shelf
How to Nail Your Package Design: Steps to Make It Stand Out on the Shelf When it comes to packaging, it’s not just about wrapping your product in something pretty—it’s about crafting an experience, a story, and a moment that screams, “Buy me!” Your package is the first thing customers see, and let’s face it—judging…
Read MoreHow to use Consumer Insights when building your brand
How to Make Use of Consumer Insights in Your Brand Let’s talk about consumer insights—a step that’s more valuable than you might think. Honestly, it can transform your entire brand. From understanding what your audience loves (or hates) to refining your product offerings, consumer insights are the secret sauce that takes your brand from good…
Read MoreWhat is a brand?
What Is a Brand? (Hint: It’s Way More Than Just a Logo) Alright, let’s get one thing straight: your brand is NOT just your logo. Sure, a logo is important (we all love a good design), but it’s only one tiny piece of a much bigger picture. Think of your brand as the hub at…
Read MoreDesign a Great Logo
How to Design a Great Logo When we mention ‘brand’, a lot of you probably think of a logo first. And yes, the logo is a key part—but it’s just one piece of the puzzle. Your logo is often the first impression of your brand, but there’s a lot more going on behind the scenes.…
Read MoreLaunchPad Learnings from our Student Designers
Our Spring 2025 Graphic Design co-ops are here to share the student perspective on Mertz Design Studio’s innovative LaunchPad program. At Mertz Design, we provide students with an internship opportunity like no other. Our revolutionary LaunchPad program partners small businesses and startups with expert designers that mentor a team of student co-ops—at a reduced cost…
Read MoreTHINK – Our THINK MAKE MOVE Methodology
THINK: The First Step in Launching Your Brand or Product So, you’ve got a killer idea for a brand or product, but now what? Well, at Mertz, we’ve got a tried-and-true methodology to turn that idea into a success story. We call it THINK, MAKE, MOVE, and today, we’re diving deep into the first (and…
Read MoreMillion-Dollar Brands vs. Billion-Dollar Brands: What’s the Real Difference?
Million-Dollar Brands vs. Billion-Dollar Brands: What’s the Difference? Alright, let’s clear something up: What’s the difference between a million-dollar brand and a billion-dollar brand? Because trust me, there’s a BIG difference. You see the glitz and the glam of those powerhouse companies like Procter & Gamble, and you might think, “Hey, that’s what it means…
Read MoreName Game: How to Pick the Perfect Brand Name
How to Name Your Business Like a Pro So, you’re ready to name your product or business, huh? Let’s break it down because this is not just about picking something that “sounds cool.” It’s about being strategic. The right name can make or break your brand, and we’re here to make sure it does the…
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