Vivid

VIVID, a modern THC/CBD powder designed for effortless, discreet use, recognized that its original design didn’t fully reflect the sophistication of the experience it delivered. As the category evolved, the brand needed a more elevated visual language and clearer positioning to connect with consumers seeking a refined, low-key alternative to traditional formats.

We reimagined VIVID’s packaging to broaden its appeal within a niche market while maintaining a sense of exclusivity. The new system elevated the brand with a clean, minimalist aesthetic and a confident, bold logo—creating a look consumers would feel proud to leave on the counter or share socially, rather than tuck away. The design subtly nods to the ritual of mixing the powder into a beverage, using simple, intentional visual cues to reflect ease, fluidity, and integration into everyday moments, resulting in an identity that feels both understated and unmistakably modern.