WARROAD HOCKEY CO

Warroad is a hockey company with one simple, uncompromising obsession: to offer players the highest-quality skate-cut protection in the game. Founded by TJ Oshie, forward for the Washington Capitals, they’re laser focused on creating apparel that won’t compromise on player performance, safety, or recovery.

But Warroad found themselves in an emergency situation - a professional player had died on the ice. Meanwhile, they had a product in development that could save lives. Determined to get this neckguard to into the hands of hockey players everywhere immediately, but without the ability to take product photography, they lacked the necessary visuals to effectively promote it.

Our task was to fully breathe life into this product, taking it from flat fabric dieline to a full-tilt, three dimensional neckguard, ready for preorder. We had to create exceptional assets for their website that were so realistic that they could sit alongside the product photography featured elsewhere on Warroad's store.

Explore the design journey below.