ZOA+

Building on the momentum following the launch of ZOA’s rebrand and the Fuel Something Bigger campaign, the team at ZOA+ wanted to expand their line of workout supplements by introducing a pre-workout powder - an entirely new product line for the company.

The ZOA team knew from the jump that they wanted the canister to ultimately have a design that not only distinguished itself from the competition and fit in seamlessly with the new look of their ready-to-drink supplements, but stood out on shelf and provided a premium experience for their consumers.

While closely adhering to brand guidelines, we collaborated with the ZOA Energy team to bring ZOA+ Pre-Workout Powders to life. The Studio started where we always do: with a store walk. Heading to GNC, we perused the shelves, analyzing competitor products and shelf presence to ensure we deeply understood this competitive landscape.

From there, the design team produced a wide range of packaging concepts showcasing a variety of colors, finishes, and package structures, with the goal to expand and elevate the brand’s overall identity. We knew that to create a premium experience for consumers in this category, the product had to not only look good, but literally feel good. We explored countless soft touch finishes and printing methods, working with the Client to narrow down each option until we found the perfect solution for their product launch.